Search Engine Marketing (SEM) Manager

Key Responsibilities:

• Develop and implement SEM strategies and tactics to drive traffic, leads, and conversions through paid search advertising campaigns.
• Conduct keyword research and analysis to identify relevant keywords, search terms, and audience targeting opportunities for SEM campaigns.
• Create and optimize search engine marketing campaigns across platforms such as Google Ads, Bing Ads, and other search engine advertising networks.
• Develop compelling ad copy and creative assets, including text ads, display ads, and ad extensions, to maximize ad relevance and effectiveness.
• Manage campaign budgets, bidding strategies, and ad targeting parameters to achieve campaign objectives and maximize ROI.
• Monitor campaign performance, analyze key metrics, and identify trends and insights to optimize campaign performance and drive continuous improvement.
• Conduct A/B testing and experiments to evaluate ad creatives, landing pages, and targeting parameters and optimize campaign performance.
• Stay updated on industry trends, best practices, and algorithm changes in search engine marketing, and incorporate new features and techniques into campaign strategies.

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Requirements:

• Bachelor's degree in Marketing, Advertising, Business Administration, or a related field. Google Ads and other relevant certifications are a plus.
• Proven experience in search engine marketing, with a track record of managing successful SEM campaigns and driving measurable results.
• Expertise in search engine advertising platforms, including Google Ads, Bing Ads, and other search engine marketing platforms.
• Proficiency in keyword research tools, bid management software, and analytics platforms (e.g., Google Analytics, Google Tag Manager).
• Strong analytical and quantitative skills, with the ability to analyze data, draw actionable insights, and make data-driven decisions.
• Excellent communication and collaboration skills, with the ability to work closely with cross-functional teams and communicate effectively with stakeholders.
• Creative thinking and problem-solving skills, with the ability to develop innovative SEM strategies and tactics to achieve marketing goals.
• Detail-oriented and well-organized, with the ability to manage multiple projects and deadlines in a fast-paced environment.